About Us
We love nature! Equally, we understand the need for society to be warm. Why should warmth be at the expense of the natural world? All our products meet the latest Irish & European standards and our stoves are Eco Design Ready – meaning they generate the lowest emissions!
Who are we
We are a group of heating engineers and investors who buy stoves & chimney products in bulk to get the best prices. We have partnered and work closely with a flue distributor and our supplier list is quite small which allows us to negotiate the best discounts. We then pass these savings onto our customers here on this site. We’re based in Dublin but have customers all over Ireland and Northern Ireland. We offer a 2-day delivery service nationwide.
Our Story
How did we
get here?
We originally met in DCU (Dublin City University) back in the Naughties. On completion of our studies, we all went our separate ways. Some stayed here and others ended up in London working in the heating industry and in finance. Over a pint of Guinness at one of our reunion bashes, a business concept formed.
We were aware that in order to compete, we would need to have financial backing to be able to buy in significant quantities. We also were aware that we needed a website that was bright, colourful and different from the stove industry norm but one that is still able to convey our expertise in flues, cowls, stoves / inserts and chimney problems. Our two fields of knowledge seemed to combine well together.
We purposely decided not to have a bricks n mortar shop. This decision means that our overheads are a lot lower than a traditional stove shop and our warehousing costs much less than a premises in a premium location in the city. We pass these savings on to our customers with modest profits for ourselves. We hope you like our website.

Testimonials
What they say
about us
Testimonials are one of the things that keep you grounded in this industry. If
you receive a positive response it means you are doing something right. And a negative comment alerts you to the fact that you’re doing it wrong and allows you to correct your error.
Company Partners
In business, it is impossible to survive without key suppliers and service providers. Below are some of ours. This is not an exhaustive list, just some of the most important.